Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial, and institutional buildings.

Ideal Standard Design and Specification Center is designed by Roberto Palomba, Founder of Palomba Serafini Associati Studio & Chief Design Officer at Ideal Standard, and is aimed at enabling interior designers, architects, and customers to find the right combinations of products to design their dream bathrooms.

The center, which spreads over 700 square meters, is a one-stop destination for all bathroom solutions and showcases Ideal Standard’s latest designs and innovations. Visitors can immerse themselves in the latest trends and inspirations with the strategically designed inspiration areas.

With the center’s prime location in the City Walk area, the space offers an experience both from the inside and the outside, and the windows attract and inspire.