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Ah, Paris. The place of romance, fine dining, and gorgeous French fashion and fragrance boutiques.

One of these, Jovoy Parfums Rares, is now represented in the UAE – much to the delight of those who value niche perfumes and fragrances that unique, rare, full of European flair.

This ‘Embassy of Niche Perfumes’, as Jovoy call their City Walk store, is styled like an elegant Paris salon, with the colour red and gleaming black furnishings adding a sense of boldness and passion. Step in to have your olfactory senses stimulated…

There are many perfume and fragrance brands available at Jovoy City Walk, so you no longer need to dream of a trip to Paris or London to source them. Many exclusive brands are on offer, making this a destination of choice among fragrance lovers.

Take a tour of the store’s scents, from the Aedes De Venustas to the Wiener Blut. Adored signature ranges include the Jeroboam range − the result of an experiment between Jovoy’s founder, François Hénin, and independent perfumer Vanina Muracciole.

Historic houses are also represented – think Fragrance Du Bois, which dates back to the 17th century and is known for its signature Oud − as well as newer fragrance houses, like Italian Xerjoff perfumes, responsible the Sospiro luxury range inspired by the Middle East. And Mendittorosa, founded by Stefania Squeglia and based in Milan and Paris.

Jovoy always work to bring new and exclusive collections to their UAE customers. For instance, the L ‘Orchestre Parfum unisex collection created by Anne-Sophie Behaghel & Amélie Bourgeois, a synaesthesic celebration of music and perfume.

Brands you’re likely to see include: Affinessence, Antonio Alessandria, Atelier Des Ors, Atelier Flou, Indult, Laurent Mazzone, MDCI, Merchant of Venice, Moresque, The House of Oud, Thomas Kosmala and more. Look out, too, for Jovoy’s candle sets, kits, books and other accessories (like room-fragrance diffusers).

And don’t be surprised if you spot a celebrity, influencer, model or other high-profile person sniffing the wares and snapping up an exclusive purchase…

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