Michael Azoulay, creator of American Vintage, is both an instinctive and inquisitive designer, creating an urban chic brand with simple and pared-back clothes that feature unique details, comfort materials and interesting tones. Now considered a leading designer, his brand –
American Vintage – is all about bringing new energy to women’s fashion through high-quality materials, with natural fibers and bright colours added to the mix. The brand focuses creating pieces that can be easily adapted to all personalities and styles by playing on the idea of ultra-trendy casual chic. All the brand's basics feature a relaxed style with a sophisticated twist, where sportswear becomes chic and day wear blends into night wear. The brand's trick comes in the form of knowing how to pare things down to create new looks, and knowing how to blend the ideal pieces, like a basic t-shirt with luxury pants.