The brand started by the son of fashion designer Vivienne Westwood, Joseph Corré, and his then-wife, Serena Rees, in the mid-90s in London’s trendy Soho has firmly established itself as a global icon in creating alluring, quality ladies’ lingerie, underwear, swimwear and more.
While the headquarters remain in London, in the East End, Agent Provocateur has stores throughout Europe, North America, Asia, Australia and the Middle East. Each boutique features luxurious boudoir-inspired furnishings that complement the collections and indulge the customer, and helpful staff wear the iconic pink house coat designed by Westwood herself.
With every new collection and provocative campaign, Agent Provocateur has broken new ground, earning its place as a benchmark brand in the world of lingerie. Agent Provocateur’s adverts and events are often in the media, and have featured the likes of Kylie Minogue and Kate Moss as models.
Agent Provocateur celebrates and empowers all women. It's a brand that's confident, sensual and irreverent, yet always leaves something to the imagination. Visit the Agent Provocateur City Walk store for decadent luxury lingerie, flattering ladies’ underwear, assorted hosiery and beautiful nightwear, including silk pyjamas, kimonos and dressing gowns.
The brand also offer stunning swimwear reflecting the latest trends, so you’ll find something special for your next beach holiday. Accessories on offer include beauty items − like cosmetic bags, lipstick and their award-winning signature fragrances, ‘Agent Provocateur’ and ‘Agent Provocateur Maîtresse’ − as well as stockings and hold-ups, and jewellery. There’s also selected ready-to-wear, such as cocktail dresses, corsets and evening slips, and brides to be will love their bridal accessories for the wedding night and the honeymoon.